Category Archives: News

How Bank of America’s Rewards Overhaul Is Reshaping Banking Loyalty

When Bank of America eliminated the $20,000 balance requirement tied to its checking rewards program,...

Breaking Through the Sea of Sameness: How Financial Marketers Can Stand Out with Creative Relevance

Financial brands face a growing challenge: standing out in an increasingly crowded and uniform marketplace....

How Poor Bank Security Experiences Are Pushing Customers Toward Competitors

Consumers continue to place significant trust in banks and credit unions to safeguard their money...

Why Averaging Loan Calculator Data Hides Your Highest-Converting Credit Union Members

By Tim Pranger, Founder and CEO of Appli Every year around this time, credit union...

Why FDIC Insurance Remains Essential Even With Fully Backed Stablecoins Explained

Deposit insurance continues to protect consumers and businesses in ways that fully reserved stablecoins simply...

How Community Banks and Credit Unions Can Turn Customer Data Into a Competitive Edge

For decades, community banks and credit unions have thrived on two pillars: deep local market...

Valley National Bank Launches Valley Foundry to Bridge Tech Innovation and Business Growth

New Jersey-based Valley National Bank, a $66 billion regional institution, has unveiled Valley Foundry —...

Banks Pour Billions Into AI, But Most Still Can’t Prove the Value

The AI Investment Boom Is Real. The Returns Are Another Story. Banking’s AI journey has...

Rising Deposit Competition: How Banks Can Boost Deposit Volume and Cut Costs Without Raising Rates

Banks and credit unions face mounting pressure as deposit markets grow more competitive. Marketing teams...

Customer Behavior: The New North Star for Defining Core Deposits

As banking technology evolves and customers gain more ways to manage money, the financial industry...