日本語
한국어
Tiếng Việt
简体中文
YouTube announced Tuesday a significant financial milestone, revealing it has paid out over $100 billion to creators, artists, and media companies since 2021. This impressive figure underscores the platform’s burgeoning creator economy and its commitment to empowering content creators globally.
A key driver behind this surging payout is the growing viewership on connected televisions. The company highlighted a remarkable 45% year-over-year jump in the number of YouTube channels earning more than $100,000 from TV screen viewership alone.
Johanna Voolich, YouTube’s Chief Product Officer, lauded the immense influence of creators, stating they “shape culture and entertainment in ways we never thought possible.” This benchmark announcement, coinciding with the Google-owned platform’s 20th anniversary, reaffirms its ambition to solidify its position as one of the world’s most lucrative media businesses.
Innovation at the Forefront: New AI Tools for Creators
The updated payout figures and a suite of innovative creator tools were unveiled at the annual Made on YouTube event in New York City. Among the most anticipated announcements were advanced artificial intelligence features for YouTube Shorts, its popular short-form vertical video product.
Creators will now benefit from AI-powered tools designed to streamline content production. These include the ability to transform raw footage into polished, edited clips, complete with automated music integration, seamless transitions, and professional voiceovers. A particularly creative addition allows creators to convert dialogue from eligible videos directly into a song, which can then be incorporated into their Shorts content.
Further enhancing its AI capabilities, YouTube confirmed the integration of Google’s latest AI video generator, Veo 3, into Shorts. This integration follows previous reports that Google has utilized a subset of YouTube videos to train Veo 3, a practice that has garnered varied reactions from the creator community.
A Legacy of Growth and Future Vision
YouTube, which celebrated its 20th birthday in April, now hosts over 20 billion videos across its platform, encompassing music, Shorts, podcasts, and more. This latest payout figure marks a substantial increase from last year, when YouTube CEO Neal Mohan reported the company had paid $70 billion to creators between 2021 and 2024, demonstrating rapid expansion in creator earnings.
The consistent growth in creator payouts and the introduction of cutting-edge AI tools signal YouTube’s ongoing evolution as a dynamic hub for digital content creation and monetization. The platform continues to invest in technologies that empower its vast community, ensuring its role as a central figure in shaping global entertainment and culture.