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A new song by Ye, formerly Kanye West, glorifying Adolf Hitler, has garnered millions of views on X (formerly Twitter), sparking controversy and raising questions about content moderation policies across different tech platforms.
Despite efforts by Spotify, SoundCloud, and other services to remove the track, titled “Heil Hitler” and accompanied by “WW3,” the song’s spread highlights the challenges platforms face in combating hate speech.
On X, where Ye uploaded a video for the song, it amassed over 6.5 million views before remaining visible. The clip was quickly shared by thousands of users, including right-wing influencers. Ye also shared a video of Andrew Tate playing the song in his car, further amplifying its reach.
The incident underscores the power wielded by highly followed celebrities and influencers on social media and the difficulties platforms encounter in controlling the spread of harmful content. While some platforms have taken steps to remove the song, others appear to have allowed it to proliferate.
NBC News found multiple re-uploads of the “Heil Hitler” music video on Facebook and YouTube, garnering hundreds of thousands of views. Similar re-uploads were also found on TikTok, using the hashtag #hh.
YouTube stated that it removed the content and would continue to take down re-uploads, noting that accounts associated with Ye are ineligible for monetization.
The Anti-Defamation League (ADL) launched a petition campaign calling for Spotify to remove the song. While Spotify appears to have removed “Heil Hitler,” “WW3” remains on the platform, and users have circumvented the removal by uploading it to Spotify’s podcast section or re-recorded cover versions.
SoundCloud also appeared to remove versions of the song linked to by Ye, but NBC News located numerous re-uploads and remixes on the platform.
Ye has since promoted a smaller music streaming app called Scrybe as a new hub for his music.
The situation highlights the ongoing debate about content moderation and the responsibility of tech platforms in addressing hate speech and harmful content online.