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Switch 2 Price Hike? Nintendo Eyes Trade War Impact

6364
08
Apr

Nintendo is carefully evaluating the potential impact of a trade war on the upcoming Switch 2 console. According to Nintendo of America President Doug Bowser, the company is working to understand how potential tariffs could affect the price of their new system.

With a launch price already set at $450, the Switch 2 could become even more expensive if tariffs are implemented. This has prompted Nintendo to “actively assess” the situation, Bowser told WIRED, and explore possible strategies to mitigate any negative effects on consumers.

The original article in WIRED highlights the challenges Nintendo faces in balancing affordability and market demand for the highly anticipated console. The company aims to deliver a compelling gaming experience without pricing the Switch 2 out of reach for many players.

The situation remains fluid, and Nintendo’s final strategy will likely depend on the specifics of any trade agreements or tariffs that may be enacted. Gamers worldwide are watching closely to see how this will affect their wallets and access to the next generation of Nintendo gaming.

Source: WIRED

Ngoc Vy

Ngoc Vy is a tech journalist specializing in artificial intelligence, emerging technologies, and their societal impact. She combines technical rigor with on-the-ground coverage of Vietnam’s startup ecosystem, from AI ethics debates to gov-tech adoption. Ngoc Vy is also passionate about bridging the gender gap in STEM journalism.