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Slate Auto, the EV startup backed by Jeff Bezos, has quietly removed claims that its upcoming electric pickup truck would start “under $20,000.” This change comes after the Trump administration’s tax cut bill is expected to end the $7,500 federal EV tax credit in September, a key incentive Slate was banking on.
The removal of the sub-$20,000 price point, heavily promoted since Slate’s April launch, casts doubt on the company’s promise of an affordable EV. Archive data shows the claim was still on Slate’s website just yesterday.
Slate has not yet revealed the new starting price without the tax credit. A company spokesperson declined to comment.
Production of Slate’s customizable truck isn’t slated to begin until late 2026. The sub-$20,000 price was a major selling point, addressing the auto industry’s pricing that excludes many Americans.
During the launch event, Chief Commercial Officer Jeremy Snyder stated, “We are building the affordable vehicle that has long been promised but never been delivered,” with CEO Chris Barman echoing the sentiment.
This development raises questions about Slate’s affordability promise and the impact of tax credit changes on the EV market.
Keywords: Slate Auto, electric vehicles, EV, tax credit, affordable EV, Trump administration, Jeff Bezos
This article was written on July 15, 2025.