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Microsoft’s Copilot, designed to be the AI assistant for the enterprise, is reportedly struggling to gain traction within corporations. Despite company-wide rollouts, employees are showing a clear preference for OpenAI’s ChatGPT.
ChatGPT’s Early Lead Impacts Copilot Adoption
According to a recent report, even companies that have invested heavily in Copilot are finding it difficult to persuade their workforce to switch. One example cited a pharmaceutical giant that purchased a 20,000-user Copilot plan, yet employees continue to favor ChatGPT more than a year later.
The challenge appears to stem from ChatGPT’s first-mover advantage. Having been available for a longer period, many employees have already become familiar and comfortable using ChatGPT in their personal lives, making it their go-to choice in the workplace as well.
Copilot’s Capabilities Mirror ChatGPT
While Copilot leverages OpenAI’s models and offers similar functionalities – including summarizing information, drafting emails, analyzing data, and generating images – it struggles to overcome ChatGPT’s established user base and familiarity.
Statistics highlight this disparity. As of mid-2025, ChatGPT boasted nearly 800 million weekly active users and 3 million paying business users. In contrast, Copilot has seen its growth stagnate, with around 20 million weekly users over the past year.
Microsoft’s Sales Strategy Falters
Traditionally, Microsoft has leveraged Windows compatibility as a strong selling point within the corporate world. However, the report indicates that this advantage is diminishing as employees bring their preferred AI tool – ChatGPT – into the workplace.
“Microsoft salespeople anticipated dominating the enterprise AI assistant market due to established relationships with IT departments. However, many office workers had already experimented with ChatGPT at home, giving it a crucial initial advantage,” the report noted.
Large Deals, Smaller User Base
Despite securing substantial deals with major corporations like Volkswagen, Accenture, and Barclays, involving hundreds of thousands of accounts and worth millions annually, Microsoft still lags behind OpenAI in terms of active user engagement. Organizations are now facing the task of actively encouraging employees to adopt Copilot.
Recent Layoffs Add to the Pressure
This news arrives amid Microsoft’s announcement of significant workforce reductions, impacting thousands of jobs globally. This adds further pressure on the company to demonstrate the value and adoption of its AI solutions within the enterprise.
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