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A year after its highly anticipated launch, the Apple Vision Pro is facing a harsh reality check. Early adopters of the $3,500 mixed-reality headset are expressing buyer’s remorse, with many reporting minimal use and significant discomfort.
From Novelty to Neglect: The Vision Pro’s Unfulfilled Promise
The Wall Street Journal recently interviewed several early Vision Pro owners, revealing a common sentiment: regret over the hefty investment. Dustin Fox, a real estate agent, stated he’s only used the device four times in the past year. “It’s just collecting dust,” he admitted, citing the headset’s excessive weight as a major deterrent. He explained, “It’s way too heavy. I can’t wear it for more than 20 or 30 minutes without it hurting my neck.”
The initial allure of enhanced productivity and cutting-edge technology quickly faded as users grappled with the Vision Pro’s 1.3-1.4 pound weight, making extended use unbearable. Fox considered selling it, but recognized he would not recoup the original price.
Beyond the Weight: Startup Woes and Public Perception
Tovia Goldstein echoed Fox’s sentiments, stating, “After 60 minutes, you can’t, you just have to throw it down.” He strongly advised against purchasing the Vision Pro, unless someone is “really rich and you don’t know what to do with your money.” Goldstein also pointed out the cumbersome startup process, involving an external battery and a lengthy wait time before the device is ready.
Furthermore, some users reported negative reactions and “dirty looks” when using the headset in public, contributing to the decision to sell it at a loss. One individual sold their Vision Pro for $1,900, a 46% decrease from the original purchase price.
Anthony Racaniello, a media studio operator, summarized the experience, stating, “It’s definitely a glimpse at the future. I just think it’s a ways away from there. For now, you have to put on what feels like a 500-pound MacBook Pro, strap it to your face and have people laugh at you.”
A Rocky Road for Apple’s VR Ambitions
Despite initial hype and pre-order sales estimated between 160,000 and 180,000 units, the Vision Pro quickly faced challenges. The absence of a compelling “killer app,” combined with discomfort issues like neck pain, headaches, and even black eyes, dampened enthusiasm.
Apple reportedly halved its annual shipment forecast to around 400,000 units, and reports surfaced of component manufacturing being halted just three months after launch. Production was “temporarily” suspended in January due to low demand.
Looking Ahead: Vision Pro 2 and a Lighter Future?
Despite the setbacks, Apple is reportedly developing two new VR headsets, including a lighter and more affordable Vision Pro 2. Whether these future iterations can address the shortcomings of the original and reignite consumer interest remains to be seen.