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The United States WealthTech sector experienced a significant downturn in 2025, with overall funding plummeting by 56% year-over-year. Despite this challenging investment landscape, New York-based platform Stash emerged as a leader, securing one of the largest deals of the year with a substantial $146m Series H funding round.
Key indicators from 2025 highlight a period of intense caution among investors in the US WealthTech space. The total number of transactions fell sharply by 39%, from 424 deals in 2024 to just 259 in 2025. This contraction was even more pronounced in the funding volume, which dropped dramatically from $8.2bn in 2024 to $3.6bn in 2025 – a 56% reduction.
The disparity between the fall in deal volume and the even steeper decline in capital deployed suggests a notable decrease in average deal sizes. This trend underscores a more selective and conservative approach from investors, signaling a shift towards smaller, more focused transactions within an increasingly competitive and challenging funding environment for WealthTech firms across the US.
New York and California Consolidate WealthTech Dominance
Amidst the broader market slowdown, the geographical distribution of top WealthTech deals also saw a notable evolution. New York solidified its leading position in 2025, accounting for four of the top 10 deals, an increase from three in 2024. California also reinforced its status as a crucial WealthTech hub, boosting its share from two to three top deals.
Interestingly, 2025 saw Virginia, Ohio, and Missouri make their first appearances on the top 10 list, indicating a slight diversification of major deal activity beyond the traditional centers. Conversely, states such as Illinois, Georgia, Connecticut, and New Jersey, which collectively represented five top deals in 2024, were absent from the 2025 rankings. This rebalancing highlights a tightened concentration of significant US WealthTech investments around established hubs like New York and California.
Stash Secures $146m to Fuel AI-Driven Financial Empowerment
Stash, the innovative New York-based WealthTech platform dedicated to making wealth-building accessible to everyday consumers, successfully closed one of the most significant US WealthTech funding rounds of the year. Its $146m Series H round was spearheaded by Goodwater Capital, with continued support from existing investors.
Boasting over 1.3 million paying subscribers and managing $4.3bn in assets, Stash has cemented its role as a key player in AI-driven financial planning. The platform integrates automated investing tools, comprehensive educational content, and an intuitive mobile application to guide individuals toward long-term financial well-being.
The fresh capital infusion is earmarked to accelerate the development and expansion of Stash’s recently launched Money Coach AI. This cutting-edge artificial intelligence tool provides personalized financial guidance, offering real-time advice on investment choices and portfolio diversification. With over 2.2 million user interactions already recorded, Money Coach AI has demonstrated its effectiveness in prompting users to take immediate, impactful financial actions, thereby advancing Stash’s core mission to democratize wealth management and revolutionize personal finance through scalable technology.
Source: fintech.global