Nvidia’s China Market Share Collapse: Jensen Huang Urges Policy Rethink

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Nvidia CEO Jensen Huang recently issued a stark warning regarding U.S. regulations impacting China’s access to crucial American artificial intelligence technologies. In a candid interview, Huang revealed a dramatic shift in Nvidia’s position within the Chinese market, plummeting from an estimated 95% share to effectively zero.

Huang emphasized that policies detrimental to China often inflict equal or even greater harm upon the United States. “Before we leap towards policies that are hurtful to other people, take a step back and maybe reflect on what are the policies that are helpful to America,” he advised, stressing the need for nuanced approaches.

The Impact of Export Controls on AI Chips

The company’s advanced processors have become central to the global AI race, simultaneously evolving into significant bargaining chips in the escalating U.S.-China trade disputes. Huang lamented the current situation, stating, “We went from 95% market share to 0%, and so I can’t imagine any policymaker thinking that that’s a good idea, that whatever policy we implemented caused America to lose one of the largest markets in the world.”

While refraining from naming specific administrations, Huang’s comments directly address the U.S. government’s actions. The Biden administration, in 2022, imposed stringent rules restricting the export of Nvidia’s most advanced AI chips to China. This move compelled Nvidia to engineer specialized processors that complied with the new limits.

Further complicating matters, the Trump administration had previously blocked sales of certain AI chips to China without licenses, later granting export licenses for select Nvidia and AMD chips in exchange for a percentage of revenues. Paradoxically, Chinese regulators have reportedly advised domestic tech firms against purchasing these modified Nvidia chips designed to meet U.S. export requirements.

Global AI Development and U.S. Tech Supremacy

Huang expressed a desire for the world to leverage U.S. technological expertise. He highlighted that approximately half of the globe’s AI researchers reside in China, arguing, “I think it’s a mistake to not have those researchers build AI on American technology.”

He advocates for a balanced strategy that sustains U.S. tech supremacy while maintaining market access in China, rejecting an “all-or-nothing” stance. However, as it stands, Nvidia confirms it is “100% out of China” concerning its core AI offerings.

Financial Outlook and Hope for Policy Evolution

The geopolitical tensions have also spurred retaliatory measures. Beijing implemented strict limits on exports of rare earths—materials critical for a wide array of advanced technologies—mirroring U.S. export restrictions on AI chips. This was met with additional tariffs on Chinese goods from the U.S.

For the foreseeable future, Nvidia’s financial projections are built on the assumption that China will remain outside of its operational scope. “If anything happens in China, which I hope it will, it’ll be a bonus,” Huang noted, underscoring the potential upside of policy shifts. He emphasized China’s significance as the world’s second-largest computer market and a dynamic ecosystem. “I think it’s a mistake for the United States to not participate. So hopefully we’ll continue to explain and inform and hold out hope for a change in policy.”

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