Lộc Trời Lending App – Vietnam’s Top Financial Solution for Farmers

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Today, digitalization is profoundly impacting all economic and social sectors, including agriculture. To maximally support farmers, Evotek collaborates with Loc Troi Group to develop a mobile app aimed at assisting rural citizens in their digital transformation, facilitating access to financial services and banking.

1. About the Client: Lộc Trời Group

Lộc Trời is currently present in all provinces nationwide with 25 branches, one branch in Cambodia, and a professional team of over 1000 employees.
With a widespread presence nationwide, Lộc Trời offers comprehensive financial solutions, catering to diverse needs for rural farmers.

To optimize customer experience, Evotek has deployed the development of the Lộc Trời App with outstanding features to support farmers in financial management and business operations.

2. Features of the Lộc Trời App

Quick and Convenient Capital Loan Registration

  • An intelligent capital loan registration process assists users in executing procedures simply and efficiently, saving time.
  • Supports data entry and loan requests directly within the application.

Loan Tracking and Management

  • The capability to easily and intelligently monitor loan status and repayment deadlines.
  • Provides detailed information on approved loans, remaining amounts, repayment schedules, interest rates, etc.

Payment and Transfers

  • Flexible payment features through various methods such as bank transfers, ATM usage, e-wallets, and other online payment mediums.

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Information Lookup and Loan Offers

  • Offers comprehensive information on preferential loan packages and ongoing promotional campaigns.
  • Enables users to look up loan terms and special offers tailored for them.

Online Consultation and Customer Support

  • Includes online consultation features via chat or hotline, allowing users prompt and effective financial expert support.
  • Professional customer care services, ready to address queries and aid in app usage.

User-Friendly Interface and Information Security

  • A simplistic, user-friendly interface allowing for easy operations and an enhanced user experience.
  • Ensures the safety and security of user personal information throughout the process.

Developing the Lộc Trời mobile loan application within the agricultural sector, Evotek faces significant challenges related to technology and infrastructure.

3. 5 Challenges Evotek Must Address

Complexity of the Agricultural System

  • Geographic and Regional Diversity: Rural areas often exhibit distinct geographical, soil, and climatic characteristics. The application needs flexibility to meet the specific requirements of each region.
  • Weak or Unstable Network Connectivity: Many rural areas struggle with unstable network connections, posing hindrances to mobile app usage.

Data Security and Privacy

  • Personal Data Security: Collecting sensitive user information, such as financial and personal data, presents a major security challenge.
  • Compliance with Privacy Laws: Strict adherence to regulations safeguarding personal data, especially within the financial domain, is essential.

Cross-Platform and Device Compatibility

  • Differences in devices and operating systems (iOS, Android, etc.) may challenge app development to ensure compatibility across various platforms.

User Experience and Interface Usage

  • Users in rural areas may lack familiarity or experience with advanced technology. The app interface should be user-friendly and accessible to non-tech-savvy individuals.

Online Support and Consultation

  • Providing quality online consultation and easy access to experts can be challenging due to factors like weak network connections, geographical distances, or lack of local expert support.

4. Evotek’s Implemented Solutions

To overcome challenges in developing the Lộc Trời App, Evotek has implemented several potential solutions to help it surmount obstacles and create the best experience for Vietnamese farmers.

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  • Customized versions of the app tailored to the geographic conditions, needs, and network connectivity capabilities of specific rural regions.
  • Identification and integration of flexible features enabling efficient app usage across all regions.
  • Investment in robust security measures to safeguard user personal data.
  • Strict adherence to legal regulations safeguarding personal information, particularly in the financial sector.
  • Usage of frameworks like React Native to build an app capable of compatibility across multiple operating systems and devices.
  • Application of User Interface (UI) and User Experience (UX) design principles to create a friendly and user-centric interface for rural users.
  • Utilization of AI-powered chatbots to provide continuous online support and advice, aiding users in quick query resolution.
  • Application of Agile and DevOps methodologies to enable rapid testing, modifications, and continuous product improvement based on user feedback.

5. Project Impact

  • Facilitating easy access to financial services and smart and efficient capital borrowing for farmers enhances production, improves living standards, and boosts business opportunities within the rural community.
  • Minimization of complex procedures and waiting times in the loan application process.
  • Not only improving the lives of rural residents but also contributing to the sustainable development of the agricultural sector and local economy.